It’s no secret that advertisers have been bombarding the public with provocative ads for years in an attempt to grab the consumer’s attention for just a moment more. Ford, Proctor and Gamble, Axe, GoDaddy, etc; they have all run campaigns that have pushed the limits, and in most cases, been exceedingly successful.
But would Sex Appeal increase Circuit Board sales?? There are a variety of angles (or curves) that you have to consider. I welcome you to join the debate in the comments section of this article. We’re very interested in …
Articles detailing innovative approaches by various companies and individuals in the EMS field.
Stories and Updates about networking platforms, events, conferences, mixers, etc for Industry Professionals.
HotPCB is being represented at the Cirexx Booth (2246) at IMS 2009. Be sure to stop by! We would love to meet with you and explore content creation partnerships, meet designers who wish to be featured, and learn more about what’s going on in the industry.
Liam’s Cell: (413) 824-1987
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This coming June 7-12 is the International Microwave symposium and Radio & Wireless Symposium in Boston. A large number of exhibitors will be present and it promises to be a great chance to interact with hundreds of vendors and professionals. It is likely that I will attend and the hope is to take advantage of the Symposium in the fullest. In response to my reflection on PCB East, Don Lafferty made a few excellent points concerning the history of trade shows within this industry and the failure of many to …
Altium Goes for the Masses
Breaking the EDA Mold… Again
by Kevin Morris, FPGA and Structured ASIC Journal
This week, Altium is introducing a new model for the purchase of electronic design tools, in an attempt to create a grass-roots revolution that will change the nature of the electronic design automation (EDA) market. For the past several years, Altium has been marching to a different drummer – focusing on an integrated desktop design tool suite that spans the gamut of electronic design from system-level specification to board and …
Just as a boy becomes a man when he picks up his first BB Gun, so too have I entered the EMS Industry with the arrival of my first trade magazine addressed to my name. Of course, I live by the motto of “go big or go home” and so it was only fitting that two would arrive, and that they would be the extent of today’s mail.
A little over a month ago I applied for membership with IEEE and joined a variety of societies pertaining to my line of …
Small, R&D focused, high technology companies are comprised more and more of individuals who have a much stronger grasp and reliance upon social media.
