HotPCB is being represented at the Cirexx Booth (2246) at IMS 2009.  Be sure to stop by!  We would love to meet with you and explore content creation partnerships, meet designers who wish to be featured, and learn more about what’s going on in the industry.

Liam’s Cell: (413) 824-1987

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For the attendee, there are three distinct aspects of the Symposium that ought to be taken advantage of.  The first is Networking, the second Vendor Qualification, and the third Education.   This first short installment is designed to give you some recommendations on how to capitalize on the great opportunity you have to meet people.

Pre-Event
Taking advantage of the Symposium involves a pro-active, pre-event initiative.   There are many tools available to help you get in touch with people who will be attending the conference.  If you do not already have a profile on LinkedIn, it is important that you do so.  LinkedIn is a very powerful resource and continues to gain prominence.  My colleague Blake Imeson has written a great piece titled 21 LinkedIn Hacks, Tricks and Ways to Make Your Profile Better.  Be sure to reference this as you go about developing your online LinkedIn network.

On LinkedIn you ought to RSVP for the Tradeshow in the events section.  If it has not already been created, then take it upon yourself to create the event.  You will gain prominence by doing so.  Click here to RSVP for the IMS 2009 LinkedIn event. Once you RSVP you will be able to see others who have done so, and you will be able to connect/message with them.  Make sure that you’ve followed the steps in Blake’s article about connecting with power users.   I have put a list of a few power users in the PCB industry who will help you gain access to even more people.

Also, take advantage of Facebook if you are a user.  There is a Facebook group for IMS 2009 as well.

Email some of your business contacts a quick email asking if they, or anyone that they know, is attending the show.  More than likely you will be put in touch with a friend of a friend who is just as overwhelmed by the prospect of networking as you are.

As you begin contacting all of these people, keep a clear calendar of the show in front of you.  It is important that you have read the materials concerning the show so that you know what nights have mixers, city excursions, etc.  Make sure that you schedule times to meet with the various people that you are networking with, but also make sure that you block of times where you do not plan anything ahead of time.  You want to be available so that when you meet people at the show, you can meet with them too.  Also try to avoid too many exclusive meet-ups, but make sure that you have a healthy balance of group activities.  This way, if there are a few people you want to spend time with and it comes down to only one available time for everyone, there is no awkward canceling of plans, simply bringing more people along.

At the Event

You are going to be busy at the show, and hopefully having the opportunity to meet and greet those people you have been in touch with the few weeks before the show.  However, make sure that you have plenty of business cards with you so that you can create more contacts.

Be careful not to gravitate toward one group of people the entire time.  Stretch yourself and branch out.  Split up from your co-worker for a meal and go sit at a table of people you don’t know.  It might be slightly uncomfortable at first, but the event is designed to foster networking and cliques need not apply.

Remember to be yourself and have fun.  Trade shows may be a lot of work and continued education, but the interaction with people who are there can make it one of the best weeks of the year.

In the comments section below feel free to share your tips and suggestions for how to take full advantage of the Networking possibilities.   I look forward to hearing them.

Every attendee ought to be doing everything he/she can to maximize the return on the money spent in travel, fees and opportunity cost.  One of the best ways to do this is to start early and begin making contact with potential customers or vendors you are interested in before the show even starts.  If you are able to develop the foundation of a relationship before you attend the conference, your time spent mingling with your contacts at the show (going out to dinner, grabbing coffee, discussing the workshops, etc) will be far more fruitful and downright enjoyable.  Instead of running around the show thinking “meet, meet, meet” you will have the luxury of operating under a “greet, greet, greet” mentality towards your peers.

I challenge you to take advantage of the list linked to above and to do some pre-event networking.  I will be doing so, and hope to even do so with any readers of hotpcb who will be attending the Symposium.   Over the next few weeks I will be posting various articles on how to use various online tools to maximize your pre-event networking.  Feel free to use the comments section below to share your ideas or to reach out to other readers and see when they will be at the show.

Cheers,

Liam

Read Part One Here.