It’s no secret that advertisers have been bombarding the public with provocative ads for years in an attempt to grab the consumer’s attention for just a moment more.  Ford, Proctor and Gamble, Axe, GoDaddy, etc; they have all run campaigns that have pushed the limits, and in most cases, been exceedingly successful.
But would Sex Appeal increase Circuit Board sales??  There are a variety of angles (or curves) that you have to consider.  I welcome you to join the debate in the comments section of this article.  We’re very interested in …

HotPCB is being represented at the Cirexx Booth (2246) at IMS 2009.  Be sure to stop by!  We would love to meet with you and explore content creation partnerships, meet designers who wish to be featured, and learn more about what’s going on in the industry.
Liam’s Cell: (413) 824-1987
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Today is an exciting day for HotPCB.com!  Today marks the first significant promotion of HotPCB.  We were fortunate enough to be contacted by Andy Shaughnessy, Editor of PCB Design 007, and asked to be a guest on the Shaughnessy Report, a weekly audio interview he conducts.   It was a great experience working with Andy, and you can find all of his interviews here. The title of the HotPCB interview is “Grad Brings Fresh Viewpoint to Industry”.  Be sure to check it out!

This coming June 7-12 is the International Microwave symposium and Radio & Wireless Symposium in Boston.  A large number of exhibitors will be present and it promises to be a great chance to interact with hundreds of vendors and professionals.  It is likely that I will attend and the hope is to take advantage of the Symposium in the fullest.  In response to my reflection on PCB East, Don Lafferty made a few excellent points concerning the history of trade shows within this industry and the failure of many to …

Windows up and Radio off, I made my way towards Waltham, MA this past Wednesday morning.  Silently I attempted to prepare myself for my first trade show.  This was my first opportunity to represent my company face-to-face with potential and current customers.  Having never been to a show, I was unsure what to expect.  Although anxious, there was no fear – just uninformed anticipation for a long day ahead.
It was instantly clear that although competitive, most vendors shared a sense of camaraderie, and were open to talking with me and …

Just as a boy becomes a man when he picks up his first BB Gun, so too have I entered the EMS Industry with the arrival of my first trade magazine addressed to my name.  Of course, I live by the motto of “go big or go home” and so it was only fitting that two would arrive, and that they would be the extent of today’s mail.
A little over a  month ago I applied for membership with IEEE and joined a variety of societies pertaining to my line of …

Small, R&D focused, high technology companies are comprised more and more of individuals who have a much stronger grasp and reliance upon social media.

Every day we read or hear about how a healthy life is about balance.  There are only two things my dad critiques me about when it comes to my health: “sit up straight and stretch more”.  I find that amusingly ironic.  The same desires my dad has for me have made their way into the PCB Industry.  As designers have sought to develop longer lasting and more complex electronics, circuit boards have been forced into a regimen of balancing traditional rigidity with the ability to bend, twist, and essentially be …

PCB East Website

LinkedIn Group
Do you, or any of your co-workers, plan on attending the PCB East 2009 Conference in Waltham-Boston, MA? If you do, you should join the LinkedIn group “PCB East Pre-Event Networking”. There you can begin to network with potential suppliers, customers, and colleagues. Why wait until that week to begin your research and to develop your relationships? Start now and ensure that your time there is spent efficiently. Feel free to discuss dinner options, happy hours, local events, and any other networking opportunities …

The following article can be found it its original form at this link.
Extreme-resolution microflex processes enable a reduction in conductive trace width and pitch that opens a door for miniature-scale microcircuits used in medical devices.

Written by Luke Volpe – director of engineering at Dynamics Research Corp.’s Metrigraphics division (Wilmington, MA).

Microflex circuitry can drive development programs for medical implants.

Technological advances in the medical field often hinge on the ability to create viable components and devices that are chemically compatible to human tissue and small enough to suit the internal workings of …