Windows up and Radio off, I made my way towards Waltham, MA this past Wednesday morning.  Silently I attempted to prepare myself for my first trade show.  This was my first opportunity to represent my company face-to-face with potential and current customers.  Having never been to a show, I was unsure what to expect.  Although anxious, there was no fear – just uninformed anticipation for a long day ahead.
It was instantly clear that although competitive, most vendors shared a sense of camaraderie, and were open to talking with me and …

Altium Goes for the Masses
Breaking the EDA Mold… Again

by Kevin Morris, FPGA and Structured ASIC Journal

This week, Altium is introducing a new model for the purchase of electronic design tools, in an attempt to create a grass-roots revolution that will change the nature of the electronic design automation (EDA) market.  For the past several years, Altium has been marching to a different drummer – focusing on an integrated desktop design tool suite that spans the gamut of electronic design from system-level specification to board and …