It’s no secret that advertisers have been bombarding the public with provocative ads for years in an attempt to grab the consumer’s attention for just a moment more.  Ford, Proctor and Gamble, Axe, GoDaddy, etc; they have all run campaigns that have pushed the limits, and in most cases, been exceedingly successful.
But would Sex Appeal increase Circuit Board sales??  There are a variety of angles (or curves) that you have to consider.  I welcome you to join the debate in the comments section of this article.  We’re very interested in …

HotPCB is being represented at the Cirexx Booth (2246) at IMS 2009.  Be sure to stop by!  We would love to meet with you and explore content creation partnerships, meet designers who wish to be featured, and learn more about what’s going on in the industry.
Liam’s Cell: (413) 824-1987
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Just as a boy becomes a man when he picks up his first BB Gun, so too have I entered the EMS Industry with the arrival of my first trade magazine addressed to my name.  Of course, I live by the motto of “go big or go home” and so it was only fitting that two would arrive, and that they would be the extent of today’s mail.
A little over a  month ago I applied for membership with IEEE and joined a variety of societies pertaining to my line of …

Small, R&D focused, high technology companies are comprised more and more of individuals who have a much stronger grasp and reliance upon social media.

Etsy.com is “your place to buy & sell things handmade.”
Whether you are a novice artist looking to make a little extra money on the side selling things you’ve made, or if you are a broker of handmade and unique products, Etsy.com is a great resource.
I came across some really cool looking products made from recycled circuit boards. From Earrings to desk organizers, there is a plethora of creative, useful, and artistic items that have been put up for sale.  I’m sure that I will be following the site as different …

Every day we read or hear about how a healthy life is about balance.  There are only two things my dad critiques me about when it comes to my health: “sit up straight and stretch more”.  I find that amusingly ironic.  The same desires my dad has for me have made their way into the PCB Industry.  As designers have sought to develop longer lasting and more complex electronics, circuit boards have been forced into a regimen of balancing traditional rigidity with the ability to bend, twist, and essentially be …

It is amazing how flexible circuits allow intricate and complex electronics continue to decrease in size.  As flex and rigid-flex are developed, unique applications will continue to arise.  This picture really makes you wonder how complex in the inner workings of our most common, taken for granted, electronics are.